Aaj Tak - Ab Tak -Kab Tak?

Irated mob was pelting stones on the policemen somewhere in the remote areas of Rajsthan.This was consequence of the another instance of laxness on the part civic authorities.Raju was struggling for his life since yesterday. It has been long 48 hours and authorities could hardly do anything to take him out of gutter.Another life going into the drains and the whole world was just changing channels and getting frustrated to see that every news channel is covering the same news. To further add to the woes of authorities were workers, who had refused to continue work as another accident took place during rescue operation which seriously injured three workers. Everyone was serious of his/her life but Raju had no one who could care about his life. All this was continuously being addressed by a journalist of famous news channel.

Just like the struggling Indian cricket team which performs very well till the end but still looses the match, the civic authorities tried hard to save the child but in vain. TV Channels left no stone unturned to cash on these dramatic stories which always have tragic ending unlike typical bollywood flicks. Some of the news channels spent 10-20% of the news time for this particular news. They continuously blamed civic authorities for their apathy, interviewed some of the irated citizens, some social workers. All this acted as catalyst for the fury of mob. Mob became irated and started pelting stones and gheraoed senior officials. The crowd became unmanageable and this resulted in lathicharge.Injuries to another set of people and hospitalization of few. Masala news for the channels and another opportunity to blame the civic authorities but this time for lathicharge.Another catalyst for fury of mob and this continues in loop.

So, Is media deviating from duties,it is supposed to do?

Should media show to people what it should or what people want to see?

Is commercialization of media affecting the quality of content being shown to Junta?

Freedom of speech and expression is accepted but there is hardly anyone who can act as moral police to make sure that media brings to people for what it is meant and not what irated people want to see. In terms of management, I would say there is alternative option of cooperation and teamwork which citizens can show with the authorities.For media, it has to be more ethical and act with morality to do duties it is supposed to do.

AAJ TAK, Abhi Tak to theek hai but KAB TAK?? (As of now it is fine but till when?)